Toyota To Show EV Concept Car At Detroit Auto Show

Published by Paul Scott on December 24, 2008 — 4:33 pm
"Toyota Motor Sales U.S.A. Inc. said today that it will show a small electric concept vehicle at the Detroit auto show next month." - Toyota Division Communications
Considering the implication of those two short lines, they were barely whispered to the press. Toyota is going to show a Battery EV at the North American International Auto Show in Detroit next month, 12 full years after they began leasing the RAV4 EV to fleets in California, and 7 years after 328 private citizens got their hands on one. This is a remarkable turnaround, given their almost fanatical desire to destroy every existing example of the RAV program. Of course, it's only a "concept" car, and we know that means they could be a good two years from actually releasing something, but the fact that they're showing it at all speaks volumes. This leaves Honda alone among the top 10 with no "announced" EV program. With all the car makers in the world running as fast as they can toward plugging batteries in to the grid, Honda continues this farce of a program with fuel cells. It's pretty clear they've got plug-in vehicles in development. They're not stupid, they're just not talking about them yet. But effort devoted to an inherently inefficient technology like fuel cells will only delay the inevitable roll out of the Honda EVs. How much market share do they want to concede to Toyota, Tesla and Mitsubishi? I have to mention that this announcement coincides neatly with news today of Toyota's first ever loss ($1.66 billion). Coincidences can be fun.
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3 Comments

  1. Paul
    Posted December 27, 2008 at 1:24 am | Permalink

    (Dec 18th 2008) Honda have announced they are entering a Li-ion Battery joint venture with GS Yuasa. This is the same battery company who in Dec 2007 formed a joint venture with Mitsubishi to power their MiEV.

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